Mimi's Story
A documentary about Mimi, who lives with sickle cell disease, produced for Pfizer with the Australian production company Chuck Media.
ClientPfizer
FormatCorporate · Testimonials
WithChuck Media
Year2025
00:01 · The goal
Pfizer wanted to give a voice to people living with sickle cell disease, a blood disorder that deforms red blood cells, to raise awareness of the disease and support the fight against it. The Chuck Media team, based in Australia, needed a producer on the ground in Belgium.
00:02 · Our answer
DTER handled local production: organising the shoot on the ground, down to booking the locations, then two days of filming alongside Mimi, in her daily life and her neighbourhood. The film was made with Mimi's consent.